Graphic Artist Marc Dorsett - a superlative graphic artist and web designer in Kansas, Missouri, Kansas City and the Kansas City area. An outstanding commercial artist and Graphic Artist that specializes in website design, Theater Web Design, Restaurant Web Design, Dentist Web Sites, Doctor Web Sites, Attorney and Lawyer Websites, Theatre Web Design. Website Artist, Web Graphics, Websites for Nightclubs, Restaurants.
Some of the Marc Dorsett photography art is at: http://www.websters-online-dictionary.org/definition/columns.
Graphic arts work requires creativity and to be graphically acceptable, my work must be visually pleasing. Marc Dorsett Designs has imagination and a sense of good quality design to produce interesting work. Head to my graphic artistsite map to see the areas that you can view my logos and graphic expertise! You may also enter the site here:
The way in which the internet is changing does not mean a change in the philosophy of how people view graphic design in the relationship to sales. People still want to be 'sold' on a product and great graphic design can make that happen.
Graphic design is what most people think of when 'design' is mentioned. And while it is merely part of a whole in the web, it is an important part. People are strongly visually orientated, and their response to the website's aesthetics and visual structure plays a strong part in how they interact with it as a whole. Marc Dorsett Designs enjoys the challenge of creating a unique, appropriate look-and-feel for each site I design.
A logo is crucial
Why take your chances with an amateur graphic designer?
There are four critical elements that can be seen in every great logo design:
1. It must be describable
2. It must be memorable
3. It must be effective with no use of color
4. It must be scalable i.e. effective when scaled to a billboard or an inch
There are three basic types of logos, which can be used alone or combined within one design:
* graphic logos (a logo that includes a graphic, often an abstraction, of what your company may do)
* font-based logos (a text treatment which represents your company)
* illustrative logos (a logo which creates an artistic rendition for display) - the most expensive and time-consuming to design
Creating a logo is always a process - though different graphic artists have their own methods. Many graphic artists will begin by sketching or selecting a shape which represents the concept of the company, and begin playing with it.
Once a form for the logo has been defined, color needs to be considered. Again, color for a logo should remain simple. You can always get fancy with the web design version, but a good logo must work well in one color and gradients of that color. The color should enhance and support the form of the logo - for example, various shades of blue on the sides of a 3D box should be the same as they would in real life.
Since pre-Web times, a logo has been a piece of graphics and/or text used as a company's symbol - a corporate identity. On the Web, logos play an even more vital role: They often serve as the main graphic heading - or a part thereof - on the page and, consequently, the visual center of the entire page. But it still represents your firm and your image...
So, choose your graphic designer carefully.
Graphic Artists seeking information on the Internet for Quality sub-contractors should look into my portfolio of graphic art and the great variety of Internet Website Designs, Custom Websites and specialized Web Design that I have provided Clients from all types of business and industry.
As a Web Page Designer, Logo Artist Graphic Designer, Freelance Commercial Artist, Freelance Artist, Web Page Artist, Web, Kansas City, Intranet, Intranet Design, Logo Design, Kansas City Graphic Designer, American Commercial Artist, Quality Graphics, Quality Logo Art, Creativeideas, Creative Art, Graphic Artist Marc Dorsett websites offer a pleasant and rewarding experience that will bring clients back time and time again.
Now, for the latest rant and the Marc Dorsett Graphic Artist newsletter - Are you doing this?
You walk into a potential client's office, introduce yourself, and place a beautiful sales packet in front of the client about your company and the great product or service you sell.
During your elaborate presentation, the client reaches into his suit pocket, pulls out a gold-plated ink pen and starts glancing around the desk for the order form.
As the new client starts to sign the lucrative order, you reach over across the table, smack his hand, knocking the pen to the floor and yell at the top your lungs, “I haven't finished my presentation!"
Surely, you wouldn't do that, would you? Then why are you using web design and grphic art techniques that keep the visitor from going for the sale? The golden rule of doing business on the Web is "Do nothing that gets in the way of the sale."
I started my sales career with the venerable Fuller Brush door-to-door and then migrated up to pushing pianos and organs on the midways of county fairs. Sounds glamorous, doesn’t it? But the graphic artist techniques for grabbing a customer’s attention and then heading immediately for the closing of the sale haven’t changed.
Yeah, uh-huh... but this is the Internet now. Things are not the same. Wrong!
Human nature about buying took a long time to evolve and a few, dinky years of computers and megabytes haven’t short-circuited our brain’s desire to be convinced why we should buy something.
The key is consistently providing your visitors a way to purchase THE moment they become convinced it is right for them. Not a second later, nor after the ‘show’ is completed. NOW! Good salespeople, good web designers and great graphic artists know you start asking for the sale the moment you open your mouth. Ask closing questions from the beginning and never quit.
Your website should do no less for you. Make certain the service or product you sell can be acted upon by your web visitors at every turn – ask for the sale. Do that and you will see new results in short order.
For a no-obligation review of your site and design, feel free to contact me anytime!
Kansas City Artist and a Kansas Artist, Marc Dorsett will add to the content and design of your theatre's appearance and your theatre website design. creating an online presence for the theatre and particularly the historic theatre, is a challange. Historic theatre design lends itself to new directions to make people take notice... and for that you need the talents of a superior Graphic Web Designer such as Marc Dorsett.
A Topeka, Kansas Graphic Artist, his Creative ideas, Creative Art Graphic Artist, Logos and Graphics put ingenuity into motion. Topeka Web Graphics, Web Graphic Designer, Website Developer, Marc Dorsett puts quality into his Lawrence, Kansas Graphic Artist Designs.
Marc Dorsett, Logo design, Web Page Designers, Web Site Designers, Graphic Designer,Graphic Artist, kansas city Missouri, Creative ideas, Creative Art, Lawrence Kansas Marc Dorsett Designs with the Focus on Actually Selling...
Marc Dorsett truly is a Kansas City Graphic Artist and a Kansas Artist to be proud of.
Graphic Artists and Graphic designers — or web graphic artists — plan, analyze and create visual solutions to communications problems. Graphic Artists decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. An increasing number of graphic designers also are developing material for Internet Web pages, interactive media, and multimedia projects.
The following employment information about graphic artists, comes from the U.S. Department of Labor,
Bureau of Labor Statistics.
A Graphic Designer — or graphic artist — plans, analyzes, and creates visual solutions to communications problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. A Graphic Artist develops the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. The Graphic Artist also produces promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government. An increasing number of Graphic Artists also are developing material for Internet Web pages, interactive media, and multimedia projects. A Graphic Artist also may produce the credits that appear before and after television programs and movies.
Graphic artists create designs using print, electronic, and film media.
A Graphic Artist prepares sketches or layouts—by hand or with the aid of a computer—to
illustrate the vision for the design. They select colors, sound, artwork, photography,
animation, style of type, and other visual elements for the design. Designers
also select the size and arrangement of the different elements on the page or
screen. Designers then present the completed design to their clients or art or
creative director for approval. In printing and publishing firms, A Graphic Artist
also may assist the printers by selecting the type of paper and ink for the publication
and reviewing the mock-up design for errors before final publication.
When a graphic artist sets out to design a logo or organize a magazine ad, ink, paper, and a lot of imagination were all the items necessary. However, in today's computer generated world, graphic artists are now working with computer design software to complete the work.
The first step in developing a new graphic design is to determine the needs of the client, the message the design should portray, and its appeal to customers or users. A Graphic Artist considers cognitive, cultural, physical, and social factors in planning and executing designs for the target audience. Designers gather relevant information by meeting with clients, creative or art directors and by performing their own research. Identifying the needs of consumers is becoming increasingly important for A Graphic Artist as the scope of their work continues to focus on creating corporate communication strategies in addition to technical design and layout work.
"Graphic Artist" is a broad category that includes artists and designers who
use a wide range of tools to design promotional displays, marketing brochures,
logos, commercials, annual reports, and other graphics products for clients.
Graphic artists also develop the overall design and layout of magazines, newspapers, journals, and other publications, usually working under the supervision of a design director or art director.
Graphic artists and commercial desktop publishers produce much of the same material.
Often, though, the term "graphic art" is used to describe the more artistic aspects of the field, while the term "desktop publisher" often
refers more to the mechanics of producing books, newsletters and other materials.
Many of the satisifed Graphic Design and Web Design clients include:
http://www.jacksonvilleartglass.com/
http://www.wooddalestation.com/
http://www.afstrategy.com/
http://www.globaltrekministries.org/
http://www.joeroper.com/
http://www.spamzapper.us/
http://www.ABS-comptech.com
http://www.cuzzisoap.com
http://www.qtechcorp.com
http://www.ecoflaps.com
http://www.kapsi-umw.org
http://www.mantelteter.com
http://www.mybrownhorse.com
http://www.luckypennytx.com
http://www.sheriffjacksonfoundation.org
http://www.kc-theatreorgan.org
http://www.wktcommunications.com
http://www.expedmed.org
http://www.plwco.com
http://www.wyomingpanorama.com
http://www.peterswish.org
http://www.giddykitty.com
http://www.addus.com
http://www.neylandent.com
http://www.catnw.com
http://www.christfellowshipchurch.com
http://www.jerrygeistphotography.com
http://www.mickfinsters.com
http://www.wctnw.com
http://www.vertical1inc.com
http://www.gracecathedraltopeka.org
http://www.trailbossconversions.com
http://www.khta.com
http://www.kckhuggers.org
http://www.freelance-editor-writer.com
http://www.universityphoto.com
http://www.career-path.us
A Recent Marc Dorsett Graphic Artist Newsletter:
This is a reprint from Jamie Kiley - well worth reading...
If you're in the market for a new website, one of the first things you'll
need to do is hire a web designer. As in any field, there are good web
designer and bad web designers, and it's important to know how to determine
which is which. Here are 5 tips to get you started:
1. Don't judge a designer's skill solely on graphic design skills.
Just like you can't judge a book by its cover, you can't judge a web
designer based on his or her graphic design skills alone. While graphic
design is important, attractive images are not the most significant determinant
of good design. In fact, they are a comparatively small part of what makes
a good website.
Instead of focusing completely on visual image, concentrate on evaluating
a designer's other skills. Evaluate the designer's portfolio by asking
these sample questions:
- Does this designer design with usability in mind? In other words,
is the site designed for form or for function?
- Does the designer have good organizational abilities? Look for organization
of the entire site as a whole, as well as the organization of individual
page layouts.
- Does the designer employ good navigation techniques? Try out some
of the sites in his or her portfolio and carefully examine how easy
it is for you to navigate around the site and find specific pieces of
information.
- Instead of using graphics just for the sake of pizzazz, does the
designer use graphics purposefully to organize the page and to direct
a visitor's attention to important points?
- All sites should motivate a visitor to do something, whether it is
buying a product, filling out a quote request form, signing up for a
newsletter, etc. Does the designer do a good job of visually showing
visitors how to take action?
- Does the designer design sites that are easy to use?
- Instead of asking, "Does this site look good?" ask, "Would
this site make me want to buy a product if I was in that site's target
market?"
2. Talk with references.
Don't just peruse the sites in a designer's portfolio. Get in contact
with some of the designer's past clients and question them on the specifics
of their experience. Ask how long it took to complete their website, as
well as how easy it was to work with the designer.
Also, be sure to ask how effective the client's website has been. How
many visitors do they get? By how much have their sales increased? How
well has the site accomplished the client's intended goals?
3. Have a basic knowledge of good web design techniques.
It helps significantly in evaluating a prospective web designer if you
know at least the basics of good web design. This way, you'll be in a
better position to judge good techniques from the not-so-good.
Before you get ready to hire a designer, spend some time browsing the
web and the shelves of your local bookstore. If possible, try to get a
feel for the basics of usability and online marketing. Also, glean information
from a variety of different sources. The experts many times disagree, and it's
helpful to hear from a variety of perspectives and understand why they
hold particular positions.
4. Don't blindly go for the lowest bidder.
Remember, it's not just about getting a website; you'll need a website
that will actually perform. Price and quality of web design almost always have a direct relationship,
so you'll get what you pay for. Designers who are overly inexpensive ordinarily
lack experience, are difficult to work with, don't understand much about
online marketing, or don't truly have a grasp of good web design techniques.
A website from such a designer won't be beneficial.
5. Look for a designer who asks good questions.
Astute designers should probe you for specific answers to such questions
as:
- What is your primary goal?
- By what standard will you measure the success of your site?
- Who is your target audience?
- What are the primary benefits of your product or service?
Look for a designer who obviously understands marketing, not just graphic
design.
Back to ye old drawing board before it falls over :)
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