In a market cluttered with big and small companies competing for the customer's attention, public image has become more critical than ever to the success of any business, whether your market is on the Internet or a small town country store

A common misconception is that branding is about the creative side of business. About the logo. The advertising. The copy. The "look and feel."

It is, but that isn't nearly the full extent of it. Branding is the entire "relationship" between the company and your customer, how your company makes a customer feel. Big or small, online or not, creating a brand is about:

* how the customer is treated at the door (home page)
* what the product or service looks like and how it's positioned in the aisles (Web site)
* how the employees treats the customer (navigation, online support, online orders)
* how the company handles complaints (returns, ease of contact)
* how a company shows itself as "trustful" and "credible" (a combination of the above, media treatment, etc.)

In a single move, a consumer will reach for what they know and trust. We help build that trust. Your web site or your literature may be the only time a customer has a contact with your company, so offer them a worthwhile and lasting experience.

Marc Dorsett Designs services can include:

* Logos
* Business Cards and Stationery
* Brochures, Mailers, Postcards, Flyers
* Advertisements
* Electronic Presentations
* Presentation folders
* Website Design and Development

At Marc Dorsett Designs, we are dedicated to providing sound marketing advice and ideas to grow your business.

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